Ecommerce Sales Dates in 2022 To Put in Your Calendar

Looking to achieve your sales targets this year? Since the start of the coronavirus pandemic, ecommerce has been experiencing accelerated growth. However, this also means that the competition is intensified, with a major event happening every month and new players joining the game. Set yourself apart from the competition and harness the surge in ecommerce to your advantage by keeping track of the upcoming dates and events.

If you’re looking for experts to take over your accounting in your online shop, talk to us! Here are the key dates you should know of, so you can plan your marketing activities in advance and boost sales.

January: A Fresh Start

As we enter a new year, shoppers are constantly on the lookout for avenues to spend their Christmas savings and gift cards on. This makes January one of the most favourable months for ecommerce business owners and consumers alike. Post-holiday sales provide an incentive for savvy consumers to splurge on, and can expose your brand to a new group of target audience.

Additionally, January calls for new year's resolutions. Fun occasions such as Dry January and Veganuary allow you to offer products that help consumers hit their goals -- just in time for a decadent Chocolate Cake Day at the end of the month.

1st January – New Year’s Day

1st – 31st January – Dry January

1st – 31st January – Veganuary

1st – 31st January – Ginuary

6th January – National Shortbread Day

16th January – Hot & Spicy Food Day

17th January – Blue Monday

23rd January – Sticky Toffee Pudding Day

25th January – Burn’s Day

26th January – Australia Day

27th January – Chocolate Cake Day

30th January – National Croissant Day

February: The Month of Love

Revel in the month of love and give your shoppers an excuse to splurge on themselves or a loved one. February consists of a number of key dates, but Valentine's Day is arguably the most important one for ecommerce businesses. This occasion provides a golden opportunity to capitalise on couples, or for the singles to practise self-love.

Other than love, you can also let your creativity roam, with interesting events such as Yorkshire Pudding Day and National Pizza Day.

1st February – Chinese New Year (Lunar New Year) Tiger

1st – 28th February – LGBT History Month

2nd February – Frozen Yoghurt Day

5th February – World Nutella Day

5th February – Six Nations Championship

6th February – Yorkshire Pudding Day

9th February – National Pizza Day

10th February – World Pulses Day

13th February – Galentine’s Day

13th February – Tortellini Day

14th February – Valentine’s Day

17th February – Random Acts of Kindness Day

20th February – Love Your Pet Day

27th February – National Strawberry Day

March: Warmer Days Ahead

Goodbye winter, hello spring! Welcome warmer days ahead and a change of mood with new sales opportunities. With occasions such as St Patrick's Day coming up, consider incorporating a touch of (green) colour to your marketing collateral to celebrate the month of newfound optimism.

1st March – Shrove Tuesday

1st March – St David’s Day

1st March – Pancake Day

2nd March – Ash Wednesday

3rd March – World Book Day

7th – 13th March – British Pie Week

8th March – International Women’s Day

10th March – Popcorn Lovers Day

13th March – British Academy of Film and Television Arts (BAFTA’s)

17th March – St. Patrick’s Day

18th March – Red Nose Day

18th – 19th March – Holi

20th March – First Day of Spring

20th March – International Day of Happiness

25th March – International Waffle Day

27th March – British Summer Time (BST) starts

27th March – Mother’s Day

27th March – International Whiskey Day

April: Sweet Temptations

With Easter bunnies hopping around, take your marketing game to the next level by offering shoppers some sweet temptations in the form of sales and discounts. If a little bit of light-hearted fun is on-brand for your business, reveal your mischevious side for your shoppers to indulge in, in the spirit of April Fool’s Day. Last but not least, with sustainability becoming a huge ecommerce trend, remember to make use of Earth Day as a way to promote your brand's eco-friendliness.

Businesses that incorporate sustainable practices will be able to build trust with consumers and drive business growth in the long run.

1st April – Sourdough Bread Day

1st April – April Fool’s Day

3rd April – Ramadan Start

4th April – International Carrot Day

10th April – Siblings Day

11th April – National Pet Day

11th April – Cheese Fondue Day

15th April – Good Friday

16th April – Day of the Mushroom

16th April – National Eggs Benedict Day

17th April – Easter Sunday

18th April – Easter Monday

19th April – Bicycle Day

21st April – National Tea Day

22nd April – Earth Day

23rd April – World Book Day

23rd April – St George’s Day

May: Wedding Bells Are Ringing

With temperatures rising to a comfortable 20-degree mark, get ready to welcome summer. This is also when the wedding season begins, with consumers constantly keeping a lookout for wedding gifts, accessories, clothes, or even travel accomodation for a destination wedding.

1st May – End of Ramadan

1st May – Labour Day

2nd May – May Day

4th May – Star Wars Day

5th May – Cinco de Mayo

11th May – National Eat What You Want Day

13th May – World Cocktail Day

13th May – International Hummus Day

16th – 22nd May – National Vegetarian Week

16th May – International Day of Light

17th May – World Baking Day

17th May – National Walnut Day

20th May – World Bee Day

24th – 28th May – Chelsea Flower Show

28th May – International Hamburger Day

29th May – National Biscuit Day

30th May – 5th June – National BBQ Week

31st May – Spring Bank Holiday

June: Beginning of Summer

The middle of the year is a busy period, with many ecommerce players launching pre-summer sales to make way for new stock. Additionally, occasions such as Father's Day present great gifting opportunities for you to attract an audience and boost sales. With June being Pride Month, you can also consider giving back to society by sponsoring your local pride community.

1st - 30th June – Pride Month

1st June – World Milk Day

1st June – Global Day of Parents

2nd June – Spring Bank Holiday

3rd June – Her Majesty The Queen's Platinum Jubilee

3rd June – National Fish & Chips Day

3rd June – Platinum Jubilee Bank Holiday

3rd June – National Doughnut Day

4th June – National Cheese Day

5th June – International Pineapple Day

8th June – Best Friends Day

10th – 12th June – Download Festival

11th June – World Gin Day

12th June – International Falafel Day

15th June – National Beer Day

16th June – World Tapas Day

18th June – International Sushi Day

19th – 27th June – National Picnic Week

19th June – Father’s Day

21st June – International Day of Yoga

21st June – Summer Solstice

22nd June – National Selfie Day

22nd – 26th June – Glastonbury Festival

25th June – Midsummer’s Day

26th June –  Armed Forces Day

27th June – 10th July – Wimbledon Championship dates

July: Recovery Month

July is a notoriously slow month for ecommerce, but there are still key retail dates to revolve your marketing efforts around. Take this lull to restock your inventory and plan for the upcoming back-to-school season. Additionally, pay attention to Amazon Prime day - a date you’d want to participate in, regardless of whether your business sells on Amazon or not.

6th July – National Fried Chicken Day

6th – 31st July – Women's Euros 2021

7th July – World Chocolate Day

9th July – Eid al-Adha begins

13th July – International French Fry Day

16th July – National Cherry Day

17th July – World Emoji Day

25th July – School Holidays (differs per school)

26th July – Back to School (ends early September)

29th July – International Chicken Wing Day

30th July – International Cheesecake Day

30th July – Islamic New Year

30th July – International Day of Friendship

31st July – National Avocado Day

TBC – Amazon Prime Day

August: Bid Farewell to Summer

As we approach the last of summer, this is your final chance to get rid of seasonal old stocks and start planning for your upcoming Autumn campaign. Most students also have to head back to school in early September, so students and parents alike will definitely be doing their back-to-school shopping in August and gearing up for colder weather ahead.

1st August – National Girlfriend Day

1st August – Summer Bank Holiday (Scotland)

5th August – International Beer Day

8th August – International Cat Day

9th August – Book Lovers Day

10th August – National Lazy Day

13th August – National Prosecco Day

16th August – National Rum Day

19th August – World Photography Day

23rd – 25th August – Reading Festival

25th August – National Burger Day

26th August – National Dog Day

28th – 30th August – Notting Hill Carnival

29th August – Summer Bank Holiday

September: Welcome Autumn

Summer fun is coming to an end, with the leaves changing colours as autumn approaches. With many consumers returning to the United Kingdom refreshed from a summer holiday, this is the perfect time to offer discounts and promotions. The brand new school year ahead also provides the ideal opportunity for you to entice shoppers.

1st – 30th September – Sourdough September

1st September – Autumn Begins

1st September – Love Lamb Week

1st September – National Tofu Day

3rd September – International Bacon Day

5th September – Cheese Pizza Day

5th September – Back to School (differs per school)

6th September – Read a Book Day

7th September – World Salami Day

12th September – National Blackberry Day

12th September – National Chocolate Milkshake Day

13th September – International Chocolate Day

17th September – 3rd October – Oktoberfest

20th September – Pepperoni Pizza Day

27th September – World Tourism Day

October: Spooky Season

Shake off the cobwebs and enter the month of pumpkin spice lattes. October offers several interesting retail events for ecommerce businesses. Take advantage of the autumn season — with more consumers staying indoors, offer some effective discounts on seasonal products, or make use of occasions such as International Coffee Day to incorporate some coffee samples to your customers’ orders. Spooky-themed items will also be welcomed this season.

1st October – International Coffee Day

1st October – World Vegetarian Day

1st – 31st October – Black History Month

1st – 31st October – Breast Cancer Awareness Month

1st – 31st October – Go Sober for October (Stopober)

4th October – National Taco Day

9th October – International Beer and Pizza Day

10th October – World Porridge Day

10th October – World Mental Health Day

14th October – World Egg Day

14th October – National Desserts Day

16th October – World Food Day

19th October – International Gin & Tonic Day

20th October – International Chefs Day

22nd October – National Nut Day

25th October – World Pasta Day

26th October – National Pumpkin Day

29th October – National Cat Day

30th October – BST ends

31st October – Halloween

November: Hectic Season

November is the month that most ecommerce business owners both love and hate. With exciting events such as Black Friday and Cyber Monday, no other month is as chaotic as November. Make sure your business is well equipped for the upcoming sales by restocking early and making sure your sales activities are updated. Additionally, ensure that your hosting provider offers good uptime — the last thing you want would be to have your website crashing, losing out on generating sales revenue. Here are the 10 best hosting providers we recommend.

1st – 30th November – Movember (Men’s Health Awareness Month)

1st November – World Vegan Day

3rd November – World Sandwich Day

5th November – Guy Fawkes Night

8th November – Cappuccino Day

11th November – Remembrance Day

13th November – Remembrance Sunday

25th November – Black Friday

28th November – Cyber Monday

30th November – St Andrew’s Day

December: Christmas and Holiday Season

December is no doubt another busy shopping season of the year for most ecommerce businesses. As winter officially starts, this is your last chance to hit your sales target as shoppers frantically search for Christmas gifts to treat themselves or a loved one.

To make the gift hunting process easier, you could categorise your products into different price ranges, such as gifts under $50 etc. Customised items and Christmas baskets are also popular gifting items.

2nd December – English Breakfast Day

4th December – National Cookie Day

5th December – Pigs in Blankets Day

11th December – Christmas Jumper Day

21st December – Winter Solstice

24th December – Christmas Eve

25th December – Christmas Day

26th December – Boxing Day

28th December – Bank Holiday

31st December – New Year’s Eve

Summing up

It is never too early to start planning your ecommerce activities and campaigns for the year. Here's a top tip: since Q4 is always filled with big sales events including Black Friday, Cyber Monday and Christmas, you may wish to focus most of your marketing efforts towards the end of the year. However, that's not a free pass to sit back and not plan any marketing activities for the first three quarters of the year. Instead, consider laying out your campaigns consistently across the year, but channel more budget for the year-end activities. After all, every month counts and can rake in potential sales.

Important Dates at a Glance