The Best 20 Amazon Seller Tools To Boost Sales in 2024

With millions of users actively selling on Amazon every year, the platform is becoming more and more competitive. For your best shot at success, it’s vital to equip yourself with the right tools, skills and knowledge.

If you’re looking to set up your own Amazon ecommerce store, Amazon seller tools can be an incredible asset to help you boost sales, grow your customer base and save time – giving you that all-important competitive edge.

Here’s our top 20 picks of Amazon’s marketplace tools that can help you grow a successful business and generate profitable and regular income.

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1. Helium 10

Helium 10 offers FBA business sellers a large suite of tools, strong product-sourcing capabilities and a powerful algorithm for listing optimisation. With this Amazon seller tool, you can source for Private Label products, optimise listings and create manual and automated PPC campaigns with high-volume keywords generated with the Magnet tool.

Helium 10 is one of the best Amazon seller tools due to its keyword ranking abilities. It features a reverse Amazon Standard Identification Number (ASIN lookup) and an extensive collection of keyword search criteria and filters. There’s even a keyword extractor to help you spot commonly misspelt search terms in your campaigns.

And, it doesn’t stop there. This handy seller tool allows you to comb through millions of products from different categories using Black Box. You can also use the Trendster tool to get product sale trends, seasonality and demand insights, while XRay gives you crucial information like revenue estimates and pricing.

Prices:

Get a starter plan from just $29 USD per month or opt for the diamond plan for $229 USD if you’re set on scaling your business. They also offer a platinum plan for $79 USD a month, which is aimed for businesses that are growing.

Pros:

Large suite of tools that will benefit FBA business sellers and a free trial that lets you test the platform before deciding to sign up for a paid monthly subscription

Cons:

If your intention is solely to do product research, the monthly subscription may not be worth the investment

2. JungleScout

An all-in-one for Amazon sellers, JungleScout was initially a product research tool but has gradually expanded to incorporate more features.

Building advanced Amazon FBA seller tools since 2015, JungleScout is widely used by professional sellers, providing crucial information on any product or platform niche through their Amazon product algorithms. Information is based on actual data and includes customer demand, competitive landscape, estimated profitability and seasonality.

You can filter, organise and export information to CSV format to aggregate key data points for your product research. Some of JungleScout’s tools include:

• Supplier Database: Useful for entrepreneurs focused on private labelling, helping locate global manufacturers and suppliers of big brands. Facts and figures are extracted from the Customs Import Trade Data and offer valuable insights, including the overall supplier or other suppliers’ customer ratings
• Keyword Scout: This Amazon FBA business tool creates listings and generates Pay-Per-Click (PPC) campaigns with keywords for higher visibility
• Product Tracker: Found within the Web Add, this tool keeps tabs on competitor pricing, profit margins, inventory, and more

Prices:

Starts from $29 USD per month for the basic plan, and goes up to $84 USD a month for the professional plan

Pros:

Wide range of the best Amazon seller tools to optimise your business in the UK online marketplace

Cons:

The monthly subscription doesn’t come cheap, and some features may not be useful

3. AMZScout

AMZScout is an Amazon FBA tool which allows sellers who want to start an online business look for high-demand, low-competition products, source from a database of local and international suppliers, and obtain popular and undiscovered product keywords. There’s also a tracking feature to analyse product sales data by seasonal periods.

The tool also provides a Fulfillment by Amazon (FBA) Calculator in the form of an Amazon Chrome Extension, so you can automatically calculate all FBA fees and make informed decisions on whether a product is still worth selling.

Prices:

The sellers bundle starts at $49.99 USD per month

Pros:

Functionality through a Chrome Extension and a web app, with all the Amazon seller tool perks, from monthly sales and product potential score to competitor analysis

Cons:

AMZScout is one of the more expensive options, so may not be the best choice if you’re looking for a basic tool

4. FeedbackWhiz

FeedbackWhiz, which is self-proclaimed to be one of the best Amazon seller tools, helps to increase profits with a focus on enhancing brand reputation along the way.

You can automate communication with your customers using customised BSM emails or Amazon’s Request a Review button. A few other benefits of this platform include:

• Setting up scheduled campaigns based on triggers (refunds, shipment, delivery, feedback and repeat buyers)
• Monitoring, managing and getting alerts on all reviews and listing changes for your products, so you can respond quickly to negative reviews or critical events such as hijackers, buy-box loss or listing issues
• Efficiently measuring and tracking profits for your entire business with all your selling metrics
• Aggregating financial data into customised product groupings of your choice to easily compare between categories, brands, types, and marketplaces
• Increasing productivity and save time by downloading data and creating notes, custom labels and filters

Prices:

After a free 30-day trial, starter plans start at $20 USD per month. The most popular plan is the professional plan at $80 USD per month

Pros:

Email and review automation, financial business data analytics, 24/7 Amazon ASIN lookup and monitoring alerts for reviews, listing changes and hijackers – all in a single, intuitive dashboard

Cons:

There are more comprehensive seller softwares out there

5. Viral Launch

Viral Launch started in 2014 with the best Amazon sellers in mind. They created Product Discovery for sellers to find and compare the best products to sell on Amazon without breaking the bank. From there, they expanded their tools to focus on PPC campaigns and split testing in order for brands and sellers alike to receive the most exposure.

With data research going back four-plus years, Viral Launch provides users with the largest library of data to aid successful selling. The Keyword Manager tool is popular for its ability to quickly compare and contrast specific keywords, so you can optimise SEO efforts to get your products climbing to the number one spot.

Pricing:

Starts from $69 USD per month for a basic plan

Pros:

One of the best Amazon seller tools for those looking for insights to scale and grow sales

Cons:

Some argue that there’s a steep learning curve with this seller tool.

6. AMZFinder

AMZFinder is arguably one of the best Amazon FBA tools out there. The tool helps you proactively improve your store’s credibility and customer ratings and learn how to increase sales.

There are two plans on offer which you can select with AMZFinder based on your needs: Customer Email Plans and Review Management Plans. So, take note if you’re a seller who has private label or white label products.

Features of this review management tool for Amazon FBA business sellers include:

• Sending automated buyer-seller messages: Use a variety of templates and order filter settings for you to match with the right customers and enhance their overall experience
• Managing reviews and orders: A big time saver that imports and gives you an overview of your entire store, including real-time email notifications so you can boost your customer care
• Sending automated invoices: You can customise invoice rule and automate customer data to save you time using the invoice generator feature
• Access to multi marketplaces support: Manage multiple stores across eight Amazon marketplaces at no additional fee

Prices:

Customer Email Plans start at $19 USD per month, Review Management Plans start at $29.99 USD per month

Pros:

Proactively improve and grow positive reviews to strengthen your brand credibility and pave your way to increased profits

Cons: It can be a little challenging to set up initially for those unfamiliar with seller tools. If you’re in the beginning stages of setting up your Amazon business, make sure you check out our guide for starting an ecommerce business.

7. Feedvisor

Feedvisor 360 provides AI-based platforms for advertising, brand and price optimisation, making it a very useful option of all the best Amazon seller tools. From an advertising perspective, you can do everything from tracking your share of voice in the marketplace to automating keyword harvesting and optimised bidding through deep learning algorithms.

When it comes to pricing, FeedVisor’s patented algo-repricer can help you win the Buy Box and drive ongoing analysis of competitors. There’s also the benefit of dynamic private-label Amazon business pricing, which will support you in driving sales, profits and liquidating inventory if the need arises.

Other services help you rank on both organic and paid campaigns, increase shopper engagement (aka conversions) and optimise Product Detail Pages (PDP), content and business strategy.

Knowing how to increase sales starts with understanding the market. Thanks to the seller tools superior and data-backed technology, this platform can also help you monitor and map your market share trajectory.

Prices:

There is a suite of products and prices available from Feedvisor, so the best bet is to check out which works for you. There’s a free trial period and demos available

Pros:

Patented technology, granular tracking capabilities on an SKU-level, along with real-time KPI visibility

Cons:

As it’s best suited to large sellers and brands, Feedvisor might not be the best tool for those just getting started

8. Pixelfy.me

Want to increase sales? A URL shortener tool like Pixelfy.me may be able to help you do just that.

Pixelfy.me is another helpful tool for Amazon FBA. By embedding a retargeting pixel into every link you shorten, you can retarget audiences by sharing external content (i.e. people who may have clicked on your link via LinkedIn, Twitter or Facebook).

Implementing this into your marketing process lets you review how your links are doing in real-time, meaning you can benefit from detailed insights housed on your dashboard. You can use the power of link management to build audiences, organise on the go and automate workflow and campaigns.

Prices:

Professional plan starts at $19.99 USD per month, the business plan is available from $49.99 USD per month and the enterprise plan goes for $99.99 USD per month

Pros:

Using a URL shortener can help improve your keyword rankings. There’s Live Chat support, and with all plans you can get a free seven day trial

Cons:

As this is a niche tool, it may be best used along other seller tools or platforms if you want to cover all bases

9. SellerLabs

Level up your selling game with SellerLabs, a catch-all Amazon seller tool.

With its smart PPC algorithm, SellerLabs allows sellers to automate ad campaigns. They also offer an Ignite tool for autopilot PPC management so you can automate campaigns and maximise ad spending. SellerLabs also offers services to support your Amazon FBA business through an automated buyer-seller messaging tool and a keyword research tool.

Prices:

Starts from $49 USD per month for a monthly plan. You can also sign up for a free trial

Pros:

SellerLabs is an easy-to-use product revenue optimisation platform designed to maximise profitability and drive your ecommerce business growth

Cons:

Pricing is dependent on the number of third-party (3P) sales you have annually, so it might get quite expensive if you grow quickly

10. Perpetua

Fully automate Amazon ads with Perpetua, an all-in-one software with a user-friendly platform and artificial Intelligence-based predictive solutions.

Perpetua is designed to automate campaigns and optimise sellers’ Return on Ad Spend (ROAS), with features such as keyword bidding, automated campaign optimisation and in-depth analytics.

Prices:

Starts from $250 USD per month for a starter plan

Pros:

The tool is particularly ideal for those keen on saving time through ad automation

Cons:

Monthly subscriptions can be costly, and some features might not be very useful

11. eComEngine

eComEngine is a handy Amazon analytics tool for sellers. The software is designed to help automate tasks, from building a seller reputation to managing suppliers.

Their tool ReStockPro also gives you timely restock suggestions and inventory forecasting with RestockPro, helping Amazon FBA business sellers streamline their inventory management processes.

To get the most out of your Amazon business, it’s worth also keeping ecommerce trends in mind, so check out our article to discover the top 10 current ecommerce trends in the UK.

Pricing:

Plans start at $49 USD per month for RestockPro

Pros:

Exceptional customer support includes account optimisations and free coaching to help you stay compliant with Amazon's guidelines when requesting feedback and reviews. They also provide a variety of free resources for Amazon sellers.

Cons:

The Free and Basic plans for FeedbackFive have limited features. RestockPro only supports local and FBA inventory management, so it isn't the right fit for all fulfilment models.

12. SageMailer

SageMailer is an Amazon marketing tool for sellers that allows you to automate customer communication using its pre-created letter templates or official Amazon Request a Review button automation.

According to your needs as an Amazon seller, this tool lets you edit the standard templates, create custom ones and set up mailing campaigns based on order statuses, refunds, repeat buyers, or particular times and weekdays. The A/B testing function also allows you to test different letters simultaneously and detect the best converting variant.

The tool also allows you to contact customers through their Response Center – unlike Amazon Seller Central, it aggregates all buyer messages across all marketplaces on a single page and saves the messaging history so you can always track the communication progress.

Prices:

There’s a 30-day free trial, and you can send up to 200 emails a month for free. The price increases with the more emails you send, or if you want the additional features available with the premium plan – such as A/B testing.

Pros:

The important Amazon seller software for customer service and review Automation, 24/7 ASIN reviews monitoring, and convenient communication with customers

Cons:

Lack of some functionality, but the tool is constantly evolving and new functions are added regularly

13. SourceMogul

Winning the ‘Buy Box’ on Amazon is increasingly difficult these days with a focus on price, reviews, and customer service metrics. Improving customer service and customer ratings are both definitely within the control of the seller, but price is very often the most difficult metric to control with other sellers constantly competing.

SourceMogul helps solve this by constantly scanning the internet to find the best buying price for products, across both wholesale and retail suppliers. By buying products cheaper than your competitors, you can afford to reduce your selling price and outcompete other sellers.

The user interface is simple, and they also offer a broad selection of sites with a proactive team who’re continuously adding new features and improvements into the system.

Prices:

SourceMogul offers a full service free trial, after which prices start at £57 for the first three months; before going up to £77 per month.

Pros:

SourceMogul is an Amazon FBA tool that includes a good range of features, helping sellers to find cheap products for resale. Intelligent filtering ensures that you can eliminate any products which may not be the right fit for you.

Cons:

The tool offers around 500 US and UK websites, which can sometimes feel a little low for some product categories. The team are working on adding more sites, and new features to allow users to find their own deals.

14. Seller Snap

Seller Snap is an Amazon FBA tool that offers you a fully automated AI Amazon Repricer and analytics tool. Seller Snap applies Game Theory tactics to guarantee the best possible performance – no matter how the competition changes.

The repricer creates tailored strategies for each individual listing based on your competitor’s behaviour and marketplace conditions to win the Buy Box at the highest optimal price, all while avoiding price wars.

For FBA business sellers who want to customise their strategies to fulfil specific sales or repricing goals, the repricer also comes with customisable repricing strategies, such as the “win Buy Box” method that allows sellers to liquidate inventory, for example. As well as automatic repricing, Seller Snap provides sellers with robust and insightful analytics to help sellers make better business decisions.

Prices:

There’s a 15-day free trial, with plans starting at $250 USD per month

Pros:

No set-up is required, and sellers can begin repricing within 15 minutes. AI learns from a competitive environment, so little to no management is needed.

Cons:

Potentially for more established sellers with medium to larger Amazon stores.

15. Teikametrics

Teikametrics specialise in helping sellers advertise with Amazon through its next-gen Flywheel 2.0 Artificial Intelligence. This is a single platform for multi-channel data aggregation and reporting, where you can analyse your ad performance, marketplace and products down to the nitty-gritty profitability on a product level.

With a scaled pricing model, this Amazon seller tool allows you to expand your usage in line with business growth.

Prices:

You can get free access to their Flywheel 2.0 platform basic plan. The AI-Powered plan starts at $199 USD per month, for up to $5K USD ad spend.

Pros:

Intelligent and insightful campaign automation and bidding technology that’ll help you confidently make smarter selling decisions

Cons:

The seller tool’s slightly higher price tag may be a barrier for some business owners

16. ZonGuru

ZonGuru is an Amazon product research tool with more than fifteen handy features that’ll help you track sales and get valuable revenue-related data. From follow-up emails to offering an appealing price-performance ratio, ZonGuru is one of the more affordable of the best Amazon seller tools.

ZonGuru offers various tools to help you connect and communicate with your customers. Other features worth mentioning are the Review Automator and Niche Finder, which allow you to access customer reviews and generate product ideas without hassle.

Prices:

There’s a seven-day free trial or the option for monthly or annual billing. The researcher package starts at $29 USD per month, while sellers can get started from $49 USD per month

Pros:

A suite of tools helps you maximise your sales spend. The simple UI also makes it easy to understand a snapshot of business performance

Cons:

Unless you’re willing to go for annual billing, the price model may not be suited for a smaller seller or those looking for always-on tech support

17. SellerApp

SellerApp is an Amazon product research tool designed for brands, sellers and agencies. The platform has various features, such as product sourcing, finding high-converting keywords for your listing, estimating profit margins, product research and automating your PPC campaigns.

Prices:

SellerApp offers a free option, with the pro lite package at $39 USD per month, and the professional package for $49 USD per month

Pros:

Comprehensive onboarding, free tools (including Amazon FBA calculator) and winner of Amazon’s tech innovator of the year in 2022

Cons:

For some, having direct control instead of automated campaign running may be seen as a con

18. MerchantWords

An Amazon marketplace tool designed to help FBA business sellers research keywords, MerchantWords is one of the best Amazon seller tools created in 2012, and it remains just as relevant today.

With a myriad of tools for Amazon FBA sellers, you can effortlessly find search terms for your target audience at different intervals and use this information for your product descriptions and marketing campaigns. MerchantWords proprietary algorithms are developed by its Data Science team, giving you an accurate view of visitors’ shopping trends.

Prices:

Prices vary from $35 USD per month for a silver plan to $749 USD for the enterprise plan.

Pros:

Access to an extensive amount of keyword data from 11 Amazon marketplaces globally

Cons:

If you are unable to read, analyse and utilise the provided data, you may require additional tools beyond MerchantWords’ capabilities

19. Repricer.com

Repricer.com works on all 20 Amazon marketplaces. It can help you stay ahead of competitors and assist you in winning the coveted Buy Box, due to its capabilities to immediately respond to any competitor price changes.

You can predict, schedule, automate and reprice across all Amazon channels to make sure that you make a profit on every sale. This can also be replicated and synced across eBay and other leading webstores. There are seven pre-defined repricing strategy templates you select from, which can help you manage inventory using bulk actions.

Prices:

Plans include: express (£64 per month), plus (£189 per month), ultimate (£319 per month) and extreme (£949 per month)

Pros:

Dedicated account specialist, 24/7 support and 14-day free trial including all features, as well as ad-ons that can help you further boost performance

Cons:

It can be a pricey option for new starters, and there’s a learning curve to understanding the platform

20. Octoparse

Octoparse is a free and powerful eCommerce data scraping tool for Amazon FBA business sellers. With a user-friendly point-and-click interface, Windows and Mac users alike will find it easy to extract all kinds of product data from eCommerce websites.

Octoparse provides over 50 pre-built web scraping templates covering ecommerce websites such as Amazon, eBay, Etsy and Walmart. All you need to do is to enter the keywords and URL and wait for the data results.

Prices:

Prices vary from a free plan for small projects, the standard plan ($75 USD per month) for small teams and the professional plan ($208 USD per month) for medium businesses. Prices for larger enterprises are available upon enquiry.

Pros:

An accessible tool to get quick insights to view as structured spreadsheet data

Cons:

The process can be time-consuming for non-premium users who won’t be able to access features like crawler scheduling and cloud extraction

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